19 January, 2017
Promotional products, especially office supplies, have long been a popular choice for marketing and building a company’s brand. The personalised products which the company usually gives out to people are an extension of marketing, making it easier for others to remember the brand. Office supplies are a great choice to go promotional with because they are mostly used by people of all ages and demographics and can be used outside the office as well.
Studies show evidence that there is a direct correlation between an increase in brand recognition and the use of promotional products. This signifies that branded and personalised gifts have a significant effect on your sales and brand. In addition to better sales and brand recognition, this type of marketing generates a better return on investment (ROI).
To better understand this marketing phenomenon, let’s look at the key findings from a research done by the British Promotional Merchandise Association (BPMA). They asked 15,000 people who received a promotional product in 2011. The results were quite interesting.
- Promotional products fared better in terms of return on investment as opposed to ad campaigns on outdoor ads and radio and were actually on par with that of TV and print.
- About 66% of participants recalled the promotional products and remembered the brand
- 56% of people claimed that their impression of the company’s image improved after they received a promotional product.
- 87% of the people had a promotional item kept with hem for more than a year.
Favourite promotional products include mugs, pens and USB drives. But everyone’s personal favourite which they can use every time would be a pen. Pens that advertise are one of the most popular choices when it comes to having promotional products for your brand.
Here are the top reasons why you should be personalising your office products to take your marketing level up a notch.
Pens show that you have given a lot of attention and thought to detail. It is a sign of true professionalism when your company has its own pens which people can use all the time.
- Cherry on top
If you already have your letterheads, stamps and office folders personalised then a pen can do wonders and be the cherry on top of a sundae. It is the most commonly used promotional product.
- They tend to stay
The interesting thing about pens is that they last longer than then can expect even with everyday day use.
- Take them anywhere!
Pens are small, thin and easy to take anywhere. They get passed around and shared from person to person, making it easier for people to see your brands logo.
So there you have it. Buying customised pens for your brand can greatly impress others and no matter how small of a company you have, it’s always good to have this one essential office item as a promotional gift.